Digital marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing has become more prevalent with the rise of the internet and as a result, it has changed how companies market their products or services to consumers. Digital marketing includes all online advertising like search engine optimization (SEO), social media advertising (SMO), e-mail marketing, display advertising, content marketing (both inbound and outbound), video marketing, conversion rate optimization (CRO) and search engine marketing (SEM).